International Business Law and Its Environment 8th edition
ISBN:0538473614
ISBN13:9780538473613
Publisher:CENGAGE Learning
Authors:Richard Schaffer, Richard (Richard Schaffer) Schaffer, Filiberto Agusti, Lucien J. Dhooge, Beverley Earle
International Business Law and Its Environment Description
International Business Law and Its Environment 8 Edition International Business and Its Environment delivers comprehensive coverage of the legal, cultural, political, economic, and ethical issues global business managers face. Focusing on the trade, licensing and investment life-cycle that many domestic (new-to-international) and multinational organizations experience, the authors present the market-entry strategies, increasing levels of penetration into foreign markets, and set of risks that firms encounter during each life-cycle phase. From protecting and licensing intellectual property to learning the special challenges of doing business in developing countries and non-market-economies, the 8th Edition helps you understand the most important and emerging issues in global business law through its cutting-edge cases and real-world examples, relevant case questions, managerial problems, and ethics activities.